Coming to iPhone and iPad this October

Sound engineered for dogs,
not humans.

The upper limit of human hearing is 20 kHz. Your dog hears to 45 kHz. (Heffner 1983 measured four dogs from 63 Hz to 47 kHz.) That gap is the point. Five acoustic environments, tuned across real homes, with an Apple TV that keeps playing after you leave and a feedback loop that adapts to your dog.

Coming to the App Store Get support

One app for iPhone and iPad · Apple TV plays without your phone · AirPlay to any speaker · Android not supported

Sleep Home Alone Loud Noise Travel Vet Visit

The product

Not music. Not meditation. Not entertainment.

Pawse.ai is an acoustic regulation system. It generates procedural sound environments calibrated to canine hearing and stress physiology, not human listening preference.

What it is

  • The system adapts to your dog's breed, age, known sensitivities, and feedback history. Every session trains the engine toward what your dog actually needs.
  • Canine first. Built around dogs, not repackaged human wellness audio.
  • Mode specific. One environment for each real stress context.
  • Adaptive. Learns over time from profile and session feedback, with the upcoming Tag set to add the dog's own signal.

What it is not

  • Not a music player. No playlist logic, no genre logic, no human-first soothing tropes.
  • Not a pet toy. The goal is calmer environmental support, not stimulation.
  • Not a training app. This is state support through sound design.
  • Not one-size-fits-all. The same audio should not serve every canine stress state.

Environments

Five acoustic environments. One clear decision.

Each mode should feel like a distinct product environment, not a line item in a feature list. The visual language below gives each one its own identity.

Sleep

Free

Soft, slow, and deliberately uneventful. Built for winding down and settling for rest.

Home Alone

Premium

Steady and low, with nothing in it that reads as an event. Built to ease the quiet while you are away.

Loud Noise

Premium

Fills the room so a firework or a thunderclap does not cut through the quiet. Built for sudden outdoor noise.

Travel

Premium

Even and predictable, against an environment that is neither. Built for car and crate travel.

Vet Visit

Premium

Sparse and unhurried, with no sharp edges. Built for the clinic and the hours after it.

How it works

Installing takes a minute. The first session matters more.

The engine does the hard part. Your part is knowing when to press play.

Getting started

How to run a session that actually helps.

A 10-second tap does little. A real session in a real moment does a lot. Here is what gets the best result for your dog.

  • Wait for the real moment. Start the app when your dog is actually struggling. Bedtime, a thunderstorm, before you leave for work, a car trip. Not just to explore the interface.
  • Let it play the full session. Anything under 20 minutes gives your dog little benefit. Set a duration and walk away.
  • Watch your dog, not the app. Look for the signs that matter: settling down, less panting, fewer trips to the door, less startling at sounds.
  • Rate it when the session ends. Settled sooner than usual, About the same as usual, or Restless, panting or hiding. A few seconds, after every session. That answer is how the engine learns and adapts for your dog specifically. Without it, nothing changes. If you were out, choose I was not there.

In development The Pawse.ai Tag will report that last step for you, from your dog's collar, so the loop keeps learning even when you are not watching.

At a glance

The sound plays where your dog is. Not where you are.

Your iPhone or iPad controls the session. A paired Apple TV plays it. No local network required. The instruction routes through the cloud and the audio runs independently on the television.

Pawse.ai home screen on iPhone. The heading reads What is happening right now, above Sleep, Home Alone, Loud Noise, Travel and Vet Visit.
Choose the momentFive environments, named after the situations you actually face.
New session screen for Sleep, showing a Before you start note, a 30m, 1h, 2h or custom duration picker, a playback target picker, and a Start session button.
Set the sessionPick a length, pick where it plays, press start.
Henry's profile in Pawse.ai, an English Bulldog aged 10, showing his session count, total listening time, a behaviour analytics card, and his recent sessions with what he did in each.
Your dog's profileEvery session, with how your dog responded to it.
The Analytics screen in Pawse.ai, with a plain summary of how often Henry settled sooner than usual, his session counts, milestones, and a breakdown of every answer.
Behaviour analyticsWhich environment settles your dog best, and by how much.

The science

Designed around canine hearing, not human preference.

Dogs hear differently. Breed anatomy, age related sensitivity changes, and noise predisposition vary across populations. Pawse.ai accounts for all three.

Breed anatomy and age change what actually reaches a dog's ear, so the sound is shaped differently for each dog. Anxiety predisposition varies by breed. (Salonen 2020 surveyed 13,715 dogs across 264 breeds and found large breed differences in every anxiety trait measured.) That informs how every environment is built. The learning loop refines each future session.

Right now, that loop closes with your feedback after each session. The next step is letting your dog close it directly from its own collar. The Pawse.ai Tag is in development and explained further down this page.

Competitors play music. Pawse.ai regulates the sound environment.

Engine overview

Profile to output
229
breeds plus mixed breeds in noise sensitivity dataset
5
acoustic environments
13k+
dogs in foundational research
AI
procedural generation per session
Input Breed, age, sensitivities
→
Context Sleep, noise, travel, vet visit
→
Output Generated acoustic environment
Feedback What you reported after the session
Tag · in development
→
Refinement The next environment, adjusted
→
Next session More tailored regulation

Closing the loop · In development

Meet the Pawse.ai Tag.

Today you tell Pawse.ai how a session went. The Tag is how your dog starts telling it instead. Its microphone and motion sensor pick out the moments your dog reacts. What leaves the collar is what happened, never the sound.

The Pawse.ai Tag, a small matte-black half-moon sensor with a metal trim, resting beside a black dog collar. Concept render

Measured from the dog, not the room.

A speaker in the corner only hears the corner. Your dog's ears are somewhere else entirely, and moving. But position is only half of it. Masking a sound means covering it, and covering it means knowing how loud the room already is. Measured from the collar, the Tag can tell how far a firework rose above the quiet before it, which is the difference between sound chosen for a room and sound chosen for a guess. No Apple TV, no iPad, no wireless speaker required. It pairs straight to your iPhone over Bluetooth.

  • Under 15 g
  • IP68 target
  • Acoustic sensor
  • 7-day battery target
  • Dock charging
Register interest The app arrives in October
Role 01

Hears the room your dog hears

During a session, the Tag is the acoustic sensor. It measures sound level and character at your dog's position, so what Pawse.ai works with reflects what the animal actually experiences, not what a device in the corner happens to pick up.

Role 02

Learns the day, not just the session

When your phone is nearby, the Tag can send structured sound events over Bluetooth. When it is not, the Tag keeps those events locally until it can sync. Over time you see which sounds show up in your home and which ones line up with a stress response.

Role 03

See what is helping

Over time, the Tag helps you see whether the calmer moments you are hoping for actually show up, so you can tell what is working for your dog and adjust from there.

A chocolate Labrador wearing the Pawse.ai Tag clipped to its collar at home. Concept render

Engineered small, sealed, and quiet.

The hardware
<15g
Target weight on the collar
IP68
Target sealing for pools, baths, and rain
Acoustic
Sensor tuned to the canine sound environment
7 days
Between dock charges, no port to corrode
Private by design. The Tag is designed to process sound into structured events rather than store or transmit recordings. The app receives sound-derived information such as event type, timing, duration, and intensity. Raw audio is not intended to leave the Tag or be uploaded.

The Pawse.ai Tag is in active development and not yet available for purchase. Every specification here is a design target and may change before production.

The reason behind Pawse.ai

It started with Henry.

Henry was our rescued English Bulldog from Cape Town. Every sound environment in the app was made for him before it was made for anyone else.

Pawse.ai began with him.

Read Henry's story
Henry, a rescued English Bulldog and the reason Pawse.ai began.
Henry · Chief Executive Overlord

Calmer spaces for dogs, wherever they are.

Coming to iPhone, iPad and Apple TV in October. If your dog struggles with sleep, loud noise, separation, travel or a vet visit, try it in a real moment when it arrives.

Coming to the App Store Support