Coming to iPhone and iPad this October

Sound engineered for dogs,
not humans.

You hear up to 20 kHz. Your dog hears to about 45 kHz. Pawse.ai shapes sound around how dogs hear, makes it fresh every session, and learns from what you tell it about yours. Five environments, from bedtime to fireworks, and on an Apple TV it keeps playing after you leave.

Coming to the App Store Get support

One app for iPhone and iPad · Apple TV plays without your phone · AirPlay to any speaker · Android not supported

A different sound for every dog.

Pawse.ai makes each session as it plays, so nothing is recorded and no two sessions are the same. The sound is shaped by your dog's breed, age and what unsettles them, and after every session it changes according to what you saw your dog do. It is the sound of the room, made for the dog in it.

Five environments, each built for a different moment.

All five come with a Pawse.ai subscription, along with the full behaviour analytics and the Apple TV app. The first month is free.

Sleep

Soft, slow, and deliberately uneventful. Built for winding down and settling for rest.

Home Alone

Steady and low, with nothing in it that reads as an event. Built to ease the quiet while you are away.

Loud Noise

Fills the room so a firework or a thunderclap does not cut through the quiet. Built for sudden outdoor noise.

Travel

Even and predictable, against an environment that is neither. Built for car and crate travel.

Vet Visit

Sparse and unhurried, with no sharp edges. Built for the clinic and the hours after it.

On the iPhone or iPad you already have.

Setting up takes about a minute, and Sleep costs nothing to try.

How to get the most from a session.

Four habits teach the app the most about your dog.

  • Wait for the real moment. Start the app when your dog is actually struggling. Bedtime, a thunderstorm, before you leave for work, a car trip. Not just to explore the interface.
  • Let it play. Choose a duration and leave it running. A session under a minute teaches the app nothing.
  • Watch your dog. Look for settling down, less panting, fewer trips to the door and less startling at sounds.
  • Rate it when the session ends. Settled sooner than usual, About the same as usual, or Restless, panting or hiding. A few seconds, after every session. That answer is how the engine learns and adapts for your dog specifically. Without it, nothing changes. If you were out, choose I was not there.

The Pawse.ai Tag, in development, will report that last step for you from your dog's collar, so the app keeps learning even when you are not watching.

The sound stays with your dog when you leave.

Start a session from your iPhone or iPad. A paired Apple TV plays it on its own, so it carries on after you have left the house, and your phone does not need to be on the same Wi-Fi.

Pawse.ai home screen on iPhone. The heading reads What is happening right now, above Sleep, Home Alone, Loud Noise, Travel and Vet Visit.
Choose the momentFive environments, named after the situations you actually face.
New session screen for Sleep, showing a Before you start note, a 30m, 1h, 2h or custom duration picker, a playback target picker, and a Start session button.
Set the sessionPick a length, pick where it plays, press start.
Henry's profile in Pawse.ai, an English Bulldog aged 10, showing his session count, total listening time, a behaviour analytics card, and his recent sessions with what he did in each.
Your dog's profileEvery session, with how your dog responded to it.
The Analytics screen in Pawse.ai, with a plain summary of how often Henry settled sooner than usual, his session counts, milestones, and a breakdown of every answer.
Behaviour analyticsHow your dog responded in each environment, from your own answers.

Built for how dogs hear.

Breed, age and a dog's own sensitivities can all change how sound reaches it and what unsettles it. Pawse.ai starts from all three.

Breed and age can change what reaches a dog's ear, so the sound is shaped differently for each dog. Sensitivity varies by breed too. A study of 13,715 dogs across 264 breeds found large breed differences in every anxiety trait it measured (Salonen 2020). After that, your answers refine every session that follows.

Right now, that loop closes with your feedback after each session. The next step is letting your dog close it directly from its own collar. The Pawse.ai Tag is in development and explained further down this page.

In numbers

229
breeds the app knows, plus mixed breeds
5
acoustic environments
13,715
dogs in the breed study we build on
0
recordings played

In development

Meet the Pawse.ai Tag.

Today you tell Pawse.ai how a session went. The Tag is how your dog starts telling it instead. Its microphone and motion sensor pick out the moments your dog reacts. What leaves the collar is what happened, never the sound.

The Pawse.ai Tag, a small matte-black half-moon sensor with a chrome-look trim, resting beside a black dog collar. Concept render

Measured on the collar, where your dog is.

A speaker in the corner only hears the corner. Your dog is somewhere else, and moving. To cover a sudden noise you also need to know how loud the room already was, and from the collar the Tag can tell how far a firework rose above the quiet before it. No Apple TV or wireless speaker needed. It pairs over Bluetooth with your iPhone or iPad.

Register interest The app arrives in October

Hears the room your dog hears

During a session, the Tag is the acoustic sensor. It measures sound level and character at your dog's position, so Pawse.ai works with what your dog actually hears.

Keeps a record of the day

When your phone is nearby, the Tag can send structured sound events over Bluetooth. When it is not, the Tag keeps those events locally until it can sync. Over time you see which sounds show up in your home and which ones line up with a stress response.

See what is helping

Over time, the Tag helps you see whether the calmer moments you are hoping for actually show up, so you can tell what is working for your dog and adjust from there.

A chocolate Labrador wearing the Pawse.ai Tag clipped to its collar at home. Concept render

Engineered small, sealed, and quiet.

<15g
Target weight on the collar
IP68
Target sealing for pools, baths, and rain
Acoustic
Sensor tuned to the canine sound environment
7 days
Between dock charges, no port to corrode
Private by design. The Tag is designed to process sound into structured events rather than store or transmit recordings. The app receives sound-derived information such as event type, timing, duration, and intensity. Raw audio is not intended to leave the Tag or be uploaded.

The Pawse.ai Tag is in active development and not yet available for purchase. Every specification here is a design target and may change before production.

It started with Henry.

Henry was our rescued English Bulldog from Cape Town. Every sound environment in the app was made for him before it was made for anyone else.

Pawse.ai began with him.

Read Henry's story
Henry, a rescued English Bulldog and the reason Pawse.ai began.
Henry · Chief Executive Overlord

Calmer spaces for dogs, wherever they are.

Coming to iPhone, iPad and Apple TV in October. If your dog struggles with sleep, loud noise, separation, travel or a vet visit, try it in a real moment when it arrives.

Coming to the App Store Support